We Believe in breaking gender-norms

Our mission is to bring fun prints and colorful outfits to all little one's wardrobe! We refuse to limit or categorize children based on gender but instead support and celebrate freedom of expression. No pink vs. blue or big ol' grey sacks here!

Founded in 2021 by a Seattle mama, we take a sustainable approach to our business decisions - always with our little one's future in mind. That means gender-neutral clothing made from bamboo or GOTS-certified cotton and packaging made from compostable solutions.
Join us as we disrupt the pink and blue divide!